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Looking for my next
opportunity
to make a change.
The content way.

This is me

A marketing professional with 7+ years of content management expertise with a history of international experience working in startups and high-growth companies. I pride myself in being a natural born storyteller with a passion for writing and creative production, and having a knack for marrying art with data-driven decisions. Previous roles have entrusted me with ideating/managing global content marketing and brand strategies, editorial tasks for blogs and social media, SEO, creative production for product launches, client video testimonials, campaigns, global events, funding rounds, and thought leadership initiatives. Colleagues would describe me as a progressive, driven, down-to-earth content expert who is relied on to offer creative solutions that provide high-quality deliverables and positive ROI. 

Content Strategy  Writing 
Campaign Management 

 Branding   Social Media

Events Content   Editing 

Creative Initiatives 

Thought Leadership  Video Production 

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Collaborations

From companies and global events to client collaborations through case studies and video testimonials, these are some of the brands I've had the pleasure of working with. 

My specialty is content,

my passion is helping brands tell unique stories 

In a Nutshell 

I grew up in Colorado and Arizona, then moved to Prague, Czech Republic at 17 for university. Adventure is in my blood! There I earned two bachelor’s degrees in International and European Economic Studies. Prague exposed me to so many great things from studying and working within a multicultural environment to traveling the world. I fell in love with CZ, my writing began to flourish at a local start up, and a joy for photography helped me capture the places of 24 countries I visited. I looked back and nearly 10 years went by. Then I got transferred to New York City in 2018 and have been making this my home since.

Career Background 

Starting a career in content management within a startup environment was an invaluable milestone. First starting as a Copywriter, then I quickly thrived with creating other forms of creative content. Working for a VC funded social media analytics startup early on taught me how to analyze/report data, and understand what makes engaging content to reach the right audiences.

​I crafted numerous blogs that featured the best brands on social media and debunked their strategies. Later I got to work with them at our conferences! Our global award-winning events enabled me to create content before, during, and after the event. Later I took on developing presentations - and conducting written/live video interviews with experts from industry titans such as NASA, National Geographic, Publicis, LEGO, Lamborghini, Nestlé, Canon, and MGM Resorts International, to name a few. Hustling, and working in a constantly changing industry empowered me to follow trends, 

try new things, iterate quickly, and build various forms of content from conception to publication. 

I've taken those skills, international experience, and a multicultural perspective with me to NYC. In charting my rise from an early Copywriter to my last role as Head of Content for a leading FinTech startup, my experience is multifaceted. At Novo, I was instrumental in crafting an authentic and competitive brand voice, building and executing a Content and Social Media Strategy, as well as implementing editorial guidelines, and reporting documents. Some of my proudest achievements include spearheading the communication plan for our first VC funding round of $4.8 million, the Visa Everywhere Initiative award, and two successful product integrations that launched us as the first U.S. digital banking platform to team up with global industry leaders Xero and TransferWise.

 Today, I am looking to find that next great opportunity to contribute my expertise to an organization that is looking for their next content wizard. 

Thanks for Visiting!

© 2020 by Alexandria McCulloch. Proudly created with Wix.com.

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